Customer service fubotv9/5/2023 They pursue the raison d’etre of any company - to serve customers - and will ultimately translate into further benefits for the business. These improvements to customer experience aren’t only a nice-to-have, pleasant side-effect of profit-driven ML deployments. By deploying ML to predict which content is most relevant for each individual, customers can receive better recommendations, less junk mail, very little inbox spam, and higher quality search results, among many other things. From the consumer’s perspective, when ML’s ethical pitfalls are avoided, prediction can be the ultimate antidote to the information overload that we all face every day. Prediction as a capability is the Holy Grail for foreseeing each customer need and personalizing products and services accordingly. Why? It’s simple: because it can predict customer behaviors. Machine learning is a promising technology for improving the customer experience.
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